{"id":10679,"date":"2026-03-22T06:00:30","date_gmt":"2026-03-22T06:00:30","guid":{"rendered":"https:\/\/ad-doge.com\/blog\/crypto-adoption-no-longer-optional-survey-finds-as-72-of-finance-leaders-signal-commitment\/"},"modified":"2026-03-22T06:00:30","modified_gmt":"2026-03-22T06:00:30","slug":"crypto-adoption-no-longer-optional-survey-finds-as-72-of-finance-leaders-signal-commitment","status":"publish","type":"post","link":"https:\/\/ad-doge.com\/blog\/crypto-adoption-no-longer-optional-survey-finds-as-72-of-finance-leaders-signal-commitment\/","title":{"rendered":"Crypto Adoption No Longer Optional, Survey Finds As 72% Of Finance Leaders Signal Commitment"},"content":{"rendered":"<p>Security certifications topped the list of concerns for financial institutions weighing tokenization partners, with 97% saying standards like ISO and SOC II were non-negotiable \u2014 a sign that trust, not just technology, is now driving deals in institutional crypto finance.<\/p>\n<h2>Stablecoins Lead As Finance Firms Shift Crypto Focus<\/h2>\n<p>A new <a href=\"https:\/\/ripple.com\/insights\/first-look-at-ripples-2026-digital-asset-survey\/\" target=\"_blank\" rel=\"noopener nofollow\">survey<\/a> from Ripple, released Thursday, found that 72% of more than 1,000 financial industry executives worldwide believe their companies must offer digital asset solutions to remain competitive.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Ripple surveyed 1,000+ global finance leaders in 2026. A few things stood out: <a href=\"https:\/\/t.co\/414dTO9Qit\" rel=\"nofollow\" target=\"_blank\">https:\/\/t.co\/414dTO9Qit<\/a><\/p>\n<p>\u2192 72% say digital assets are now table stakes to stay competitive<br \/>\n\u2192 74% see stablecoins as a cash-flow tool, not just a payment rail<br \/>\n\u2192 89% of those surveyed say digital\u2026<\/p>\n<p>\u2014 Ripple (@Ripple) <a href=\"https:\/\/twitter.com\/Ripple\/status\/2034631586369466386?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">March 19, 2026<\/a><\/p>\n<\/blockquote>\n<p>The poll covered banks, asset managers, fintechs, and corporate firms across global markets. What stood out wasn&#8217;t just the appetite for digital assets \u2014 it was how differently each type of firm plans to get there.<\/p>\n<p>Fintech companies are moving fast and building in-house. About 47% of fintech respondents said they plan to develop their own digital asset infrastructure.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" class=\"wp-image-888385 size-full\" src=\"https:\/\/www.newsbtc.com\/wp-content\/uploads\/2026\/03\/a_610baa.png?resize=746%2C209\" alt=\"\" width=\"746\" height=\"209\" \/><\/p>\n<p>Corporate firms are taking the opposite approach. Nearly three-quarters of them said they intend to work with outside providers.<\/p>\n<p>Banks and asset managers are looking for something in the middle \u2014 experienced partners who can guide strategy while also supplying the technology.<\/p>\n<p>Stablecoins drew the strongest interest across the board. According to <a href=\"https:\/\/ripple.com\/?c1=GAW_SE_NW&amp;source=INTL_BRND&amp;cr2=search__-__intl__-__brand--general__-__mod&amp;kw=_PLUS_ripple&amp;cr5=611959309814&amp;cr7=c&amp;utm_source=GAW_SE_NW_INTL_BRND&amp;utm_medium=cpc&amp;utm_campaign=search__-__intl__-__brand--general__-__mod&amp;gad_source=1&amp;gad_campaignid=11227579142&amp;gbraid=0AAAAADRLBr_FU8noBdyBMD6ouv_maYyPm&amp;gclid=CjwKCAjwg_nNBhAGEiwAiYPYA-S8THOsMXczfi9A8Z2QcAI4biEPF_KQDDLVdWol9DicfHc7bpCyNxoCTcsQAvD_BwE\" target=\"_blank\" rel=\"noopener nofollow\">Ripple<\/a>, 74% of respondents said stablecoins have the potential to improve cash flow and free up capital that would otherwise sit idle.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" class=\"wp-image-888384 size-full\" src=\"https:\/\/www.newsbtc.com\/wp-content\/uploads\/2026\/03\/a_988020.png?resize=795%2C205\" alt=\"\" width=\"795\" height=\"205\" \/><\/p>\n<p>Ripple said institutions are treating <a href=\"https:\/\/am.jpmorgan.com\/us\/en\/asset-management\/adv\/insights\/market-insights\/market-updates\/on-the-minds-of-investors\/what-is-a-stablecoin\/\" target=\"_blank\" rel=\"noopener nofollow\">stablecoins<\/a> not just as payment tools, but as instruments for managing treasury operations.<\/p>\n<h2>Custody Rises As A Core Priority<\/h2>\n<p><a href=\"https:\/\/www.ibm.com\/think\/topics\/tokenization\" target=\"_blank\" rel=\"noopener nofollow\">Tokenization<\/a> is also gaining ground, though institutions aren&#8217;t rushing in without safeguards. Among those assessing potential tokenization partners, 89% named secure asset storage as a top requirement. Token lifecycle management came in at 82%, and primary distribution ranked at 80%.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full\" src=\"https:\/\/www.tradingview.com\/x\/VoC7LjyO\/\" width=\"1835\" height=\"951\" \/><\/p>\n<p>Banks showed a particular appetite for advisory help. Based on survey data, 85% of bank respondents called pre-issuance structuring support important. Asset managers were close behind at 76%. Reports indicate that institutions aren&#8217;t just buying <a href=\"https:\/\/www.coingecko.com\/en\/coins\/bitcoin\" target=\"_blank\" rel=\"noopener nofollow\">crypto<\/a> infrastructure \u2014 they want guidance on how to use it.<\/p>\n<p>Ripple credited several forces for pushing digital assets higher on the priority list: shifting regulations, growing interest from major banks, wider use of fintech services, and the continued rise of stablecoins.<\/p>\n<p>The Build-Or-Buy Question Takes Center Stage<\/p>\n<p>The survey suggests the industry&#8217;s internal debate has moved on. The question is no longer whether to get involved with crypto. It&#8217;s who to work with and what to build. That shift, if accurate, marks a turning point in how seriously established financial institutions are treating the space.<\/p>\n<p><em>Featured image from Pexels, chart from TradingView<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Security certifications topped the list of concerns for financial institutions weighing tokenization partners, with 97% saying standards like ISO and SOC II were non-negotiable \u2014 a sign that trust, not just technology, is now driving deals in institutional crypto finance. Stablecoins Lead As Finance Firms Shift Crypto Focus A new survey from Ripple, released Thursday,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":10680,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[220,12,253,250,53,254,421],"class_list":["post-10679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altcoin","tag-altcoin","tag-altcoins","tag-blockchain","tag-crypto-market","tag-crypto-news","tag-cryptocurrency","tag-stablecoins"],"_links":{"self":[{"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/posts\/10679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/comments?post=10679"}],"version-history":[{"count":0,"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/posts\/10679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/media\/10680"}],"wp:attachment":[{"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/media?parent=10679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/categories?post=10679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ad-doge.com\/blog\/wp-json\/wp\/v2\/tags?post=10679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}